Quick Reads:
- Nigerian fintech marketer Fiyinfolu Adekunle completes an MSc in Digital Marketing at the University of Chester Business School, UK.
- He is named TIME100 Fintech Product & Growth Leader of the Year.
- At Prestmit Technology, his campaigns drove over 6.53 million search impressions and 25,749 monthly organic users.
- He led marketing for four crypto wallet launches, ETH, TRON, USDT and BNB.
Nigerian fintech marketer Fiyinfolu Adekunle has notched a rare double achievement, completing a Master of Science in Digital Marketing at the University of Chester Business School in the United Kingdom while simultaneously earning a spot on the TIME100 Fintech Product & Growth Leader of the Year list. The recognition places him among a select group of professionals credited with measurable, standout impact in fintech growth and product strategy.
Adekunle built his early career within Nigeria’s cryptocurrency exchange and mobile payments space before relocating to the UK to pursue further studies. As Product Marketing Lead at Prestmit Technology, a Nigerian cryptocurrency exchange, he ran digital acquisition campaigns that pulled in over 6.53 million search impressions and attracted 25,749 monthly organic users through SEO and content marketing. He also worked on product marketing for a mobile payments platform aimed at Nigeria’s underbanked population, helping it cross 1,000 downloads and 1,000 transactions in its early rollout.
His portfolio at Prestmit also includes managing the marketing rollout of four cryptocurrency wallets, covering Ethereum, TRON, USDT and BNB, each tailored to suit the Nigerian market’s habits and expectations.
Speaking on the milestone, the Nigerian fintech marketer said his MSc programme helped sharpen the practical, on-the-ground skills he had already built while working in Nigeria’s fintech ecosystem. He added that his achievement shows skills and experience gained in African markets can translate directly into opportunities abroad.
The TIME100 Fintech Product & Growth Leader recognition adds to a growing wave of global visibility for African tech talent, as more Nigerian and African professionals continue to make their mark in international fintech, product growth, and digital innovation circles.
